Getting Traffic

The question you should be asking yourself is…
“How Can I Successfully Drive ‘Qualified’ Traffic To My Website For Free, or At The Lowest Cost Possible?”
There are 1,001 ways you can direct traffic to your website.

Conversion Rate (on your website) – out of 100 people who click on your ad and come to your website, what percentage of them actually buy your product?

Adwords

The Value of Misspellings
“For online marketers keywords are gold. Since the majority of internet users locate merchandise online via searches, online merchants need to make sure their products and services show up near the top of the search results in order to make more sales.
With Keywords Finder these firms can discover new misspellings that are not being targeted –these ones cost between $.05-.10 per click to be listed in the top position. For the same $20 it costs for one click after a search on ‘casino’

The minute your headline matches the keyword someone’s typed… you massively increase the response rate and lower your cost per click (cpc).
Have small clusters of ads, targeted around a specific keyword (included in your ad’s headline) to increase your CTR and therefore lower your advertising costs.
Do this, and you’ll be miles ahead of your competition, who mostly just dump hundreds of keywords in 1 campaign, with 1 ad.
Create narrow groups. Have 100s of ads, with only 3-10 keywords in each…  This can take your CTR from 0.5% to 3%-4%.  Double your click-through rate and you’ll DOUBLE your conversion and profitability.

The more keywords you come up with, the more traffic you’ll get, the cheaper your advertising campaign.
Put in the extra effort to research and create a HUGE list of keywords related to your product. What are your prospects typing into Google to find what you offer?   Crossbows, Horton Crossbows, Weider Crossbows, Barnett Crossbows, Pistol Crossbow, etc.

Play ‘Beat-The-Control’. Have 2 or 3 ads running at the same time, on a rotating basis. Ad 1 is clicked on, then Ad 2 is shown, then Ad 3, then Ad 1 again, etc.
After 100 clicks for each, look at the CTR (click-through rate) for each. It could be 1%, 3.2%, and 0.4%. Delete the ad with the worst CTR and create a new one, with the intention to get a CTR higher than 3.2%!
Google rewards you for relevancy of your ad to the keyword search.

The lower your CTR rate, the more expensive your campaign – because Google will penalise you for putting an ad that is not completely relevant to what the Internet surfer is searching for!
Research your competition. Do a Google search for each keyword, and then copy and paste all of their Google ads, relevant to your product, into a swipe file. Order them from good to bad. This will give you loads of ideas on how to write your own ads.

Not all keywords are created equal. You will find that some keywords may convert 100x better. Use Google Adwords’ tool for tracking which keywords converted to sales. You could be wasting a lot of money paying for keywords that never lead to any sales.
Create different landing pages. Make your ads congruent to the landing page!
The magic key to Google Adwords comes from split-testing!! It allows you to direct traffic equally between 2 or 3 landing pages! The power of this is phenomenal! You never have to guess again, what works or doesn’t work!

Split-Testing:
2 Google Ads
2 Opt-In Pages
2 Sales Letters
2 Offers
Do all of these things in sequence, make improvements and delete the losers.                   Play BEAT THE CONTROL!
Split testing tools: Google Adwords, HyperTracker.com, TotalShoppingCartSolution.com, SplitTestGenerator.com, ProAnalyzer.com, SplitHit.com, www.splittester.com.

Your headline has the power to increase the response by up to 1,700% so be absolutely certain that you use the very best one possible! Make it compelling and attention-grabbing!
Make your ad copy compelling! Use power words like “free”, “guaranteed”, “proven”, “STOP!” and “save” to grab the attention of your readers. Free, secrets, instantly, revealed, how to…
Mention Benefits & Features (use BENEFITS first)
Include keywords in first 2 lines.
Ideally, have the Keywords in the domain name (make sure the display URL is relevant).

Position 3 to 7 is where you usually get the best results.

‘Keywords’ are the search terms that trigger your ads in pay-per-click search engines.
The more keywords you have, the more traffic you’ll get, and the cheaper your advertising is.
List of websites to research keywords:
Overture.inventory.com, adwords.google.com, Wordtracker.com, KeywordWorkshop.com, KeywordsAnalyzer.com, KeywordDiscovery.com, Top-Keywords.com, Googspy.com, GoodKeywords.com, AdwordAnalyzer.com, Amazon.com, Thesaurus.com, Nichebot.com.

How To Recruit Affiliates
Contact other ebook sellers (look in Clickbank)
Contact affiliates of other ebook sellers
Contact other websites in your niche
List your affiliate program in the many affiliate program directories that exist on the Internet, like Affiliateprograms.com, MyAffiliateProgram.com.
Googspy.com
Alexa toolbar

Million-Dollar Joint Ventures!
Search all websites on Google that are complimentary to YOUR product.
Locate key JV partners in order to quickly expand your web business. Focus on a few KEY potential JV partners, rather than thousands.
Target e-zine publishers especially.

Million-Dollar Joint Ventures!
People want to do business with people who send THEM business. Help them achieve their outcomes, and they’ll do anything for you!
Make it financially appealing, take away any risk, and make it extremely easy for them to do this with you.

Viral Marketing
Allow people to give away your free product or service in order to multiply your marketing reach.
The BETTER the ebook, the MORE information and VALUE it provides, the better its chances of being distributed all over the world, or added as a bonus free download on thousands of websites.
Allow people to reprint your articles on their web site, in their e-zine, newsletter, or magazine.
Allow people to give away your free ebook.
Post your article to free content sites.

E-zine Advertising
“Piggyback” on the mailing list, reputation and trust built by the e-zine publisher.
Locating e-zines that have captured your target market should be easy. Go to Google.com and do a search for ‘newsletter + crossbow’, etc.
Contact the publishers of these e-zines, and offer to pay them for their advertising space.
This can lead to long-term profitable JVs.
Or check out http://ezine-universe.com  EzineAdAuction.com  FreezineWeb.com BestEzines.com

Search Engine Optimization (S.E.O)
Get your website listed high in the search engine rankings – for keywords relevant to your market – and profit from free search engine traffic (as much as 4 times more than pay-per-click traffic).

Search Engine Optimization (S.E.O)
What determines your ranking in search engines:
Link popularity – how many websites link back to you
Your ‘metatags’ in your source code
Whether your website is content-rich or not
Manually submitting your site to search engines
How much traffic you are getting
…and 4,000 other variables too!

Linking Strategies
One of the most powerful ways to market online is through linking strategies. Get other websites with high traffic to link to you and recommend your services or product.
If you get a link from their site it will probably stay there forever. So the work you do now, in getting a link from them, will pay off for years and years.
Check out: TextLinkBrokers.com; LinkMarket.net has 20,000 link partners for you to choose from.

“P.R.”
A press release is a fantastic way to let the world know about your business.
Write a 1-page press release. who, why, what, where, when, how? What one action do you want them to take? Remember: editors like human-interest stories.
Always send to a person by name (not a blanket mail).
A few popular PR services are: PRweb.com (submit press releases to 60,000 media worldwide for $15-$20); PRnewswire.com, BusinessWire.com, InternetWire.com, Free-Press-Release.com, Press-Base.com, i-newswire.com

Co-registration services
Take part in special opt-in offers, to ‘co-register’ people’s email addresses with other JV partners.
www.newsletternetwork.com
www.newsletter-directory.com
www.innovationads.com/coregistration.htm
www.listopt.com